In this week's The Big Idea Podcast, Brian York and Grant Perry speak with Customer Retention Specialist, Robert Skrob. Robert specializes in subscription retention, living and breathing the customer relationship.

When it comes to a subscription-based business, like most of the Agora businesses, a lot of energy and creativity goes into acquiring new leads. However, if a similar focus is not given to maximize customer value after the sale - customers renewing year on year - then all of that frontline hard work amounts to absolutely nothing.

So, how do you avoid being on the chopping block of canceled subscriptions and purchase refunds? How do you get that first sale to stick and generate more sales on the back of it? How do you increase your customer value, which will enable you to spend more and give you the edge over your competitors?

It all comes down to becoming a master in the art of "dating your customers." And if there is one man who can show you how to turn customer "one night stands" into solid "relationships," it's Robert Skrob.