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Turning Data into Dollars for Landscaping Businesses - Paul Demarco of Intrigue
“If we can predict the result of our work within a 5% margin, that’s the bee’s knees.” — Paul Demarco
Resources Mentioned in This Episode:SALT (Sales and Lead Tracker) – Intrigue’s proprietary tool for real-time attribution, cost-per-lead analysis, and CRM integration. Try it free for four months.
$100M Offers by Alex Hormozi – How to create offers so good people feel stupid saying no.
$100M Leads by Alex Hormozi – Step-by-step guide to getting more leads and customers, fast.
Scrum: The Art of Doing Twice the Work in Half the Time – The project management system that inspired Intrigue’s sprint website builds.
Hyros – Advanced marketing attribution software to map the full customer journey and ad impact.
Topics Discussed:[00:00] Intro – Rob welcomes Paul Demarco, co-founder of Intrigue Media
[01:00] The origin story – From school project to 100+ landscape clients
[02:45] Paul's core focus – SEO, ads, results, and centralized data
[04:30] From generalists to specialists – Why Intrigue now works solely with landscapers
[06:30] Website sprints – How building sites in one week changed client experience
[10:45] What’s working now – High-intent keywords and better budget control in Google Ads
[17:30] Top converting terms – What real landscaper leads are searching for
[21:00] Partnerships = Expectations – Predicting and promising specific outcomes
[26:00] Tools that matter – Using tracking to truly understand marketing ROI
[30:00] The danger of turning off ads – How one pause can undo performance
[34:45] Why Paul loves Hormozi – Learning to simplify and scale
[36:40] How to connect – [email protected] and free access to SALT
You can’t improve what you can’t measure. Use attribution tools to know what’s actually working.
Specialize to scale. Focusing on one industry lets you replicate success and improve faster.
Website speed matters. Moving to one-week sprint builds drastically improved results and client trust.
Cut wasted ad spend. Most landscapers burn budget on irrelevant keywords—clean it up to double lead quality.
Talk about them, not you. Great landing pages speak to the client’s pain, not your process.
Expectations build trust. Promise specific results—and make your work live up to the promise.
Stay in market. Turning off ads resets performance and weakens your competitive edge.
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By Intrigue Media“If we can predict the result of our work within a 5% margin, that’s the bee’s knees.” — Paul Demarco
Resources Mentioned in This Episode:SALT (Sales and Lead Tracker) – Intrigue’s proprietary tool for real-time attribution, cost-per-lead analysis, and CRM integration. Try it free for four months.
$100M Offers by Alex Hormozi – How to create offers so good people feel stupid saying no.
$100M Leads by Alex Hormozi – Step-by-step guide to getting more leads and customers, fast.
Scrum: The Art of Doing Twice the Work in Half the Time – The project management system that inspired Intrigue’s sprint website builds.
Hyros – Advanced marketing attribution software to map the full customer journey and ad impact.
Topics Discussed:[00:00] Intro – Rob welcomes Paul Demarco, co-founder of Intrigue Media
[01:00] The origin story – From school project to 100+ landscape clients
[02:45] Paul's core focus – SEO, ads, results, and centralized data
[04:30] From generalists to specialists – Why Intrigue now works solely with landscapers
[06:30] Website sprints – How building sites in one week changed client experience
[10:45] What’s working now – High-intent keywords and better budget control in Google Ads
[17:30] Top converting terms – What real landscaper leads are searching for
[21:00] Partnerships = Expectations – Predicting and promising specific outcomes
[26:00] Tools that matter – Using tracking to truly understand marketing ROI
[30:00] The danger of turning off ads – How one pause can undo performance
[34:45] Why Paul loves Hormozi – Learning to simplify and scale
[36:40] How to connect – [email protected] and free access to SALT
You can’t improve what you can’t measure. Use attribution tools to know what’s actually working.
Specialize to scale. Focusing on one industry lets you replicate success and improve faster.
Website speed matters. Moving to one-week sprint builds drastically improved results and client trust.
Cut wasted ad spend. Most landscapers burn budget on irrelevant keywords—clean it up to double lead quality.
Talk about them, not you. Great landing pages speak to the client’s pain, not your process.
Expectations build trust. Promise specific results—and make your work live up to the promise.
Stay in market. Turning off ads resets performance and weakens your competitive edge.