John Gilbert, Managing Director of eskimosoup shares 5 tips on how social change makers and entrepreneurs can turn disadvantage to your advantage, including ideas on how to disadvantage your niche, turning doubt and rejection into rocket fuel, gaining support as an underdog, embracing and reframing situations and picking a challenge worth fighting for!

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk