How do you scale a clean energy platform that works behind the scenes of everyday businesses — from supermarkets to water pumping stations?

In this episode of Green Disruptors, host Megan Kjar sits down with James Muraca, CTO of N-Response, to talk about how their cloud-based automation software is reshaping energy demand management across 30,000+ commercial sites in the U.S.

We explore:

What a virtual power plant really is — and what makes it “virtual”

How demand response works in real time to prevent grid failures and blackouts

The overlooked middle tier of energy users (like your local hardware store)

Why building trust with customers is key to success in a regulated space

The fine balance between process, autonomy, and innovation at scale

Whether you’re in energy, tech, or just curious about scalable sustainability, this episode is packed with real-world insight.