Recorded live from the Confex show floor in London, Keith sits down with Beezar Sirini and Danis Nova of Boost.Express to discuss a new approach to event sponsorship and digital advertising. The conversation explores how event organizers can extend exhibitor marketing campaigns beyond the event dates, helping sponsors reach targeted audiences year-round while generating new revenue for event organizers. 

What We Cover

• What Boost.Express is and how the platform works
• Why exhibitor digital marketing budgets are often larger than event sponsorship budgets
• How targeted campaigns help sponsors reach event audiences before and after the show
• The problem with “shotgun” advertising approaches in event marketing
• How organizers can generate new non-dues revenue through advertising campaigns
• Why measurable marketing data matters for sponsors and exhibitors
• How campaigns can drive booth traffic, meetings, and new attendees

Guests

Beezar Sirini – Co-Founder, Boost.Express

Danis Nova – Co-Founder, Boost.Express

Boost.Express is a collaborative advertising platform designed for events with large exhibitor bases. The platform enables exhibitors and sponsors to run highly targeted digital advertising campaigns in partnership with event organizers, extending marketing opportunities beyond the event window and creating new revenue streams for organizers. 

Host

Keith Johnston – i3 Events / Event Tech Atlas

Key Takeaway

Events shouldn’t generate value only on show days. When exhibitors and organizers collaborate on targeted digital campaigns, the event audience becomes a year-round marketing engine.

Learn More

• Beezar Sirini - https://www.linkedin.com/in/beezar/
• Danis Nova - https://www.linkedin.com/in/danisnova/
• Boost.Express - https://boost.express/
• Event Tech Atlas - https://eventtechatlas.com/
• Event Tech Pull Up Podcast - https://eventtechpullup.com/

Joi is a supporter of the Event Tech Pull Up, learn more at https://Joi.Events