Two fractional CMOs and hosts of the podcast Blame it on Marketing—Emma Davies and Ruta Sudmantaite—explain how their meme-heavy side-podcast became an unlimited content engine for LinkedIn, keeping them top-of-feed even when inspiration runs dry. Then they fire shots: in its “current form,” LinkedIn is flat-out “overrated” and bloated with gimmicks like ebook-bait and engagement pods.

They argue the platform is sliding into pay-to-play territory—boost-posts inflate reach, videos need ad spend to breathe, and small brands without budget get squeezed out. Their antidote? Founder-led voices, ruthless posting systems, and humor as a moat that “turns existential dread into viral therapy.” Listen in for the real playbook on beating the algorithm before it beats you.

What You’ll Learn

1. Systems Beat Inspiration – Emma’s two-posts-a-day cadence rides on automations that tag new followers, queue content, and keep the train on the tracks.
2. Pay-to-Play Is Here – Boosting posts does juice reach, but it also proves LinkedIn is inching toward Facebook-style ads dependency.
3. Humor as a Moat – Their best posts start as Monday-morning “existential dread” riffs and evolve into viral therapy sessions for B2B marketers.
4. Starter Playbook – New creators should “make a little plan… then commit for at least a month” before judging results.

Episode Breakdown

00:00 – Origin story & intro 
07:00 – Podcast as LinkedIn tent-pole 
13:00 – Building evergreen growth systems 
17:40 – Where the comedy comes from 
22:20 – Posting frequency myths & the power of comments 
30:20 – Boost-post experiments & video reach woes 
42:52 – Lightning round: “Overrated,” engagement-pods & API dreams 
46:14 – One-month test rule for newbies 
48:10 – What’s next for Blame It on Marketing (pod-swap season & live events) 

Memorable Quotes

• “LinkedIn in its current form? Overrated.”
• “ ‘Comment beneath this post to get my ebook.’ Kill me.”
• “Find a system, refine it, do it—then stack something else on top.”
• “Videos have been massively deprioritized… you kinda have to pay to get your videos into the timeline.”

Connect with the Crew

• Follow Emma Davies and Ruda Sudamantaite on LinkedIn
• Tune into Blame It on Marketing on your favorite podcast app
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Stay Connected:

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous

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