Shelf Life with Yumiko Kayahara

Turning Ideas into Icons with Mighty Jaxx


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Yumiko speaks with Mighty Jaxx’s Chief Investment Officer and Art Director, Samantha Sim, about how the brand collaborates with Singaporean artists to bring their creative visions to life—transforming designs into physical products that fans around the world recognise and love. They also share how Mighty Jaxx is opening up new revenue streams for local talent, and their vision of building a business that turns bold ideas into cultural icons.

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Shelf Life with Yumiko KayaharaBy Yumiko