In this episode of the First Buck podcast, host Nic Cary interviews Seth Godin, a renowned entrepreneur and bestselling author. Seth shares his journey from early ventures, like selling ice cream sandwiches, to becoming a marketing guru. He discusses the difference between actual and perceived risk, the importance of genuine value, and the power of small, manageable risks. Seth emphasizes learning by doing, forming supportive peer groups, and picking the right customers. The episode concludes with Seth advocating for giving forward and creating a positive impact.

Here's a glimpse of what you'll learn:

• The difference between actual and perceived risk in entrepreneurship.
• The importance of offering genuine value and building trust with customers.
• Strategies for taking small, manageable risks to grow your business.
• The value of learning by doing and forming supportive peer groups.
• The concept of giving forward and creating a positive impact through your ventures.

In this episode…

Nic Cary interviews Seth and they discuss the lessons learned during his career journey including:

• The importance of distinguishing between actual risk and perceived risk, and how managing perceived risk can lead to innovative and successful ventures.
• The value of creating genuine value for customers and building trust through empathy and authentic offerings.
• The power of small, manageable risks and iterative learning, emphasizing the significance of starting with small projects and growing sustainably.

Sponsor for this episode... This episode is brought to you by Sky's The Limit, one of the largest nonprofit programs for underrepresented young adult entrepreneurs in the US. Sky's The Limit is a quick-growing digital platform that connects entrepreneurs with their peers, volunteer business mentors, training resources, and funding. Our goal is to develop the social capital that founders need to chase their business dreams.

To learn more, visit https://www.skysthelimit.org.