02.14.2017 - By Google Partners
A lead is someone who shows interest in your business and gives you their details, while a prospect is someone who, based on research and qualification, is ready to make a purchase. Converting either into sales doesn't require magic, just good old-fashioned hard work. We'll share best practices on how to do exactly that.
Guest - Guillaume Bouchard, CEO iProspect Canada
Guillaume drives the vision of iProspect Canada, a leading digital performance agency. He ensures the evolution of iProspect’s enterprise culture and relations with partners and major clients.
Host: Alex Langshur