In this episode, Melinda Emerson chats with Brynne Tillman about the significance of LinkedIn for B2B sellers. They discuss the impact of the pandemic on small businesses, handling spam messages on LinkedIn, and the art of engaging potential connections. The conversation also explores the benefits of utilizing a Sales Navigator and Social Sales Link.

(0:00) Introduction and Welcome by Melinda Emerson

(1:47) Guest Introduction: Brynne Tillman

(3:16) Early Experiences with Social Media, Impact of Pandemic on Small Businesses

(9:37) Importance of LinkedIn for B2B Sellers

(13:55) Dealing with Spam Messages on LinkedIn

(34:39) The Art of Engaging with Potential Connections on LinkedIn

(37:23) Utilizing a Sales Navigator for Maximum Benefit

(41:35) Learning to Use Sales Navigator: Guest Insights

(45:19) Discussion on Social Sales Link and its Benefits