Cambridge Analytica is popularly known to influence voters across the world, including US elections of 2016 and UK leave EU referendum, using personal data. It is said Cambridge Analytica had around 5000 attributes of every voter, collected from social media and other private data brokers. Cambridge Analytica used this information to micro-target political advertisements to voters, essentially telling them what they wanted to hear based on their data. The BJP has initiated a missed call campaign to show support to the citizenship amendment bill. Usually these are data collection excercises to know supporters and micro-target them with more dis-information & misinformation. In this episode Shivam Shankar Singh, a Political Analyst and author of “How to Win an Indian Election: What Political Parties Don’t want you to Know" talks in detail about the misuse of data and social media by political parties.

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