Great moments are exciting. They give us a thrill, a high, an adrenaline
rush. Great moments are to be celebrated. Yet great moments aren’t
enough. Great moments need to be more than a just a moment in time;
they need to be converted into substantial change. It’s all about turning
moments into movements. Moments, unless turned into movements,
fade away and are soon forgotten. Movements provide sustainable and
reproducible fruit. They live beyond us.