Picture this scene.

You walk into a local fast-food chain franchise for lunch. You know, the one in which the burger is king. The teenaged automaton behind the counter mechanically asks what you will have. On the menu board you see there is a new item listed: the IllusoryBurger™️. You are trying to watch your weight, and this IllusoryBurger™️ is advertised with surprisingly few calories. So, in the spirit of culinary adventurism, you announce boldly, “I wanna try that new IllusoryBurger™️.”

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