In this episode of "Raising the Standard," we're joined by Alexis Tearney-Kuhl, second-generation owner of Tearney's Martial Arts in Syracuse, New York. Alexis shares her remarkable journey of rebuilding her family's martial arts school from scratch during the COVID-19 pandemic while facing her father's cancer diagnosis. Learn how she transformed her social media presence into a powerful recruitment engine that allowed her to grow from teaching in her parents' basement via Zoom to owning a thriving 1200-square-foot facility. Alexis reveals her strategies for creating authentic content that stands out from competitors, how she uses paid Facebook advertising to quickly replace lost students, and her approach to efficiently managing recruitment efforts while balancing life as a business owner and mother of two. Discover practical insights on tracking social media trends, learning to use advertising platforms, and how to strategically "turn on the faucet" of new students whenever your school needs them. This episode offers valuable guidance for any martial arts school owner looking to build an efficient, effective recruitment system.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/oliver-massa/brighter-days

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