Building it for Success

Turning passion for food into a profitable business: Conversation with Siba Mtongana, Founder of The Siba Co.

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Siba Mtongana is a multi award-winning celeb chef, mom, author, and founder of the The Siba Co. Through her global work, she earned the status of global food icon and has reached over 135 countries worldwide, and 60 million homes in the USA through the Cooking Channel alone.

With so much under her belt including being one of the most in-demand celebrity chefs on an array of local and international programmes, at food festivals the world over and not forgetting on glossy magazine covers, it is hard to sum up just how barricade-breaking this down-to-earth chef with her humble, Mdantsane, Eastern Cape roots has been. Some of her successes include:

  • She was selected to be a case study for the Harvard University Business School - the most prestigious university globally.
  • In 2019, The Siba Co was hand-picked by the presidency to culinary direct and curate the VIP menu for the inauguration of South African President Cyril Ramaphosa, serving 450 guests, including heads of states, former presidents kings, queens and global business moguls.
  • In 2015, the best-selling cookbook ever in its retail class, My Table, was published and marketed by The Siba Co. In 2017, My Table won two prestigious awards at the Gourmand World Cookbook Awards in China. Siba was the first South African ever to win the Special Award of the Jury for the legacy her book leaves and pop culture impact it has in her beloved home country.
  • Her plethora of awards – Siba has won 5 US Film and Television Awards and 4 Awards locally.

    • Siba’s has such an inspiring story, showing us how one can transform their passion into a successful business.

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    Building it for SuccessBy Caiphas Muyambo