In this episode of Resilient as F*k!, Vivian Perez chats with Eliza Trendiak, founder of Lavoh, about her journey from running service-based salons to creating a sustainable reusable makeup remover cloth line. Eliza shares how she transformed unexpected production delays into an opportunity to create a high-impact product launch. From navigating manufacturing obstacles to leveraging grassroots marketing and her network, Eliza’s story is a powerful example of resilience and strategic thinking.

Key Takeaways:

• Turning Downtime into Opportunity: How Eliza used production delays to build momentum and craft a pre-launch strategy that made an impact.
• Leveraging Your Network: The power of reaching out to influencers, journalists, and collaborators to amplify your brand’s visibility.
• Resilience in Action: Why staying adaptable is essential for overcoming challenges in product development and launch.

Memorable Moments:

• Eliza’s decision to work with a children’s product manufacturer to ensure the highest quality for Lavoh.
• How a six-week shipping delay became a golden opportunity to connect with her audience and build buzz.
• Her reflections on managing the emotional rollercoaster of entrepreneurship and the importance of a strong support system.

Where to Listen:
Catch the full episode on Spotify, Apple Podcasts, or at vanpbrandstudio.com.