For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company.Craig has co-authored the book Shift!: Harness The Trigger Events That Turn Prospects Into Customers which is as good of description I have found for what is lacking in today's selling.Craig's promise is the delivery of unique, compelling, and highly relevant content that clearly demonstrates how to:

Identify the specific Trigger Events that create demand for your products or servicesDiscover which decision makers experience the Trigger Events identifiedClose more sales by getting to decision makers who experience Trigger Events before your competition!Craig makes a special offer in the podcast that is hard to turn down.Lean Sales and Marketing: Learn about using CAP-Do

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