The Branding Laboratory

Turning Purpose into a Platform with Shay Wheat


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In this engaging episode, Shay Wheat, CEO of Grace and Ease Productions, shares her inspiring journey from aspiring doctor to sought-after event producer for transformational leaders. Shay reveals how she blends spirituality, strategy, and business acumen to create high-impact, experience-driven events that amplify brands and foster genuine community. Listeners gain insights into her holistic approach—integrating marketing, sales, and fulfillment and learn why her events feel like “home.” Shay also discusses the power of authenticity, the role of AI in event planning, and offers practical resources for entrepreneurs ready to scale their impact through unforgettable live and virtual experiences.

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The Branding LaboratoryBy Deevo Tindall