In this episode of Green Disruptors, host Megan Kjar speaks with Pavel Hejsek, CEO of BC Biocarbon, a Canadian cleantech startup turning wood residuals into Blackberry Biochar — a soil amendment that both boosts plant health and traps carbon from the atmosphere. Pavel shares what makes their biochar unique, why scaling sustainable solutions isn’t just about the tech, and how customer-focused innovation can transform a product from niche to necessary. Whether you’re a climate tech enthusiast, investor, or just curious about greener growing solutions, this episode is packed with insights.