In this episode of Founders Future, with host Ammar Elm, we sit down with Eric Rausch, co-founder of New Standard Co. Eric shares his journey from a decade in the W-2 e-commerce world to launching a premier retention agency. He breaks down the critical importance of retention marketing—encompassing email, SMS, and direct mail—for D2C brands looking to maximize customer lifetime value and reduce acquisition costs. Eric details his agency's specific focus on working with 8 to 10-figure brands, explaining why having significant website traffic is crucial for seeing the impactful ROI from their high-level, senior-led strategies.

Eric provides a masterclass on organic lead generation for agencies, emphasizing the power of building a network and posting consistent, high-value content on platforms like Twitter and LinkedIn. He walks us through New Standard Co's consultative sales process, which hinges on a detailed free audit to ensure mutual fit and value. Looking ahead, Eric discusses the agency's ambitious growth targets and its strategic approach to leveraging AI not to replace human ingenuity, but to enhance the efficiency and output of their senior strategists, ensuring they remain at the forefront of the retention marketing space.