Estil Wallace went from addiction and jail to building a multimillion-dollar recovery center—by applying the same 12-step grit to entrepreneurship.

What started with 10 beds and a mission has grown into one of Arizona’s leading behavioral health agencies. But it didn’t happen by playing it safe. Estil had to stop doing $10 tasks, hand over control, and become the kind of CEO his company actually needed.

The result? Exponential growth, a rock-solid culture, and a leadership style rooted in radical ownership—not ego.

In this raw, unfiltered conversation, Estil shares:

Key Lessons:

Step Back to Scale: Why the best founders eventually fire themselves from the weeds

Outcomes Over Optics: How Estil measures real success—and fixes what’s broken

Hire for Heart: Why degrees matter less than mission-alignment

Own the Mess: Leadership starts with radical responsibility

Program-Led Growth: Why service expansion beats property expansion every time

Host: Tyler Martin, Think Business Podcast

Ready to build something resilient? Let’s talk:

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