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Hi friends,

Our guest today is Osman Khan, CEO and Co-Founder of Squared Circles. Squared Circles, a consumer-focused venture studio incubating brands grounded in science and already launched three businesses. Magic Molecule, Algae Cooking Club and Freaks of Nature. The studio is committed to using bioscience IP with generative AI to create highly targeted product experiences

We discuss:

* What IP is valuable?

* How they partner with IP providers

* Constructing IP licensing deals

* What can be commercializable vs. not

* Consumer categories that are ripe for innovation

* How they use generative AI to craft brands

* The next stage for plant based products

* IP exclusivity & much much more

I hope you enjoy listening!

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