Picture this: Your startup just landed its first major client. You pat yourself on the back, crediting your sharp instincts and brilliant strategy. But what if the deal happened because the client’s previous vendor went out of business? That’s self-serving bias at play—taking credit for successes and blaming failures on external factors. While this bias can be deceptive, entrepreneurs can channel it to build confidence and resilience.

source: https://acalytica.com/blog/turning-self-congratulation-into-strategic-growth

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