Everything you think you know about podcasting and SEO is backward. Once you get it in the right order, you will have a much better approach to SEO and your podcast. 

Here's what I mean by a backward understanding of SEO. The way most people (podcasters included) approach SEO is by looking at their already-published posts, article, or other pages of their website, and then trying to add some SEO to the work already done. Like it’s table salt or some other seasoning that can improve the flavor. 

After-the-fact SEO doesn't tend to work very well. 

It’s great that you're spending time writing really in-depth episode details. That’s important. It’s great that you are spending time writing episode titles that are relevant and score high on the emotional scale. That's important. It’s great that you've done the hard work of building a great website that keeps your content all on one domain so the search engines can give you the authority you deserve. That’s important. 

But all of those efforts are often for naught if you’re still thinking about SEO at the end of those processes. You need to move your SEO strategy to the front. 

Before you do anything at all for your next planned episode: you have to do know what people are searching for. 

So how do you find what searchers are actually searching for? There are lots of tools out there, like UberSuggest, SEMRush, and a whole lot more. I'm not personally endorsing any of them, simply because I don't care which one you use.

Once you understand what people -- many or a few -- are searching for, you can make an episode about that one thing, that one topic, or that one keyword if that's how it helps you think about the solution. Make answering that search request the primary function of that particular episode. Give people what they are searching for. And do it first, before you start planning or recording, not afterward.

Create content that answers the needs of searchers. That's how you get to the first page of Google. Not from doing minor tweaks to your site structure. Not from revamping your titles. Sure, those are important things, but not nearly as important as putting SEO at the beginning of your episode planning process.

What’s also super important is that you go to RateThisPodcast.com/podpont and leave a rating or a review for this show. Don’t worry about where. That service will take care of that.

If you found this information valuable, you can buy me a coffee. BuyMeACoffee.com/EvoTerra exists for that.

And if you need help with the business strategies for your podcast, that’s what my company does. We’re Simpler Media Productions, and you can find us at SimplerMedia.pro.

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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.