Samantha Citro Alexander is the Co-Founder of bitewell, a food health company on a mission to improve your health through food. She came onboard as co-founder after a LOT of conversations with the original founder and after asking herself, “Do I believe in the product that we’re building and the problem that we’re solving?”

The answer was yes, and now bitewell is working to change the way we eat.

Prior to co-founding bitewell, Samantha worked at The Estée Lauder Companies as the Chief of Staff to Jane Lauder and as the Director of Integrated Marketing, where she co-created Jefacon, a women’s empowerment and leadership summit celebrating the Beauty of Being a Boss.

In this episode, you will hear:

How Sam’s acting training gave her a strong marketing skill set

• What Sam did to learn how to make every new customer a customer for life
• How Sam met her co-founder and why she decided to join the company full time
• What bitewell looked like in the idea stage and how the founders pivoted

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com