In this engaging episode of the Player Engage podcast, host Greg Posner sits down with Mike Gallagher, founder of Untitled Ad Lab. Mike's career, spanning from film and television to pivotal roles at EA, HyperHippo, and Hothead Games, has centered around community engagement, marketing, and user acquisition in the gaming industry.

• Journey into Gaming: Mike shares his transition into the gaming world, underscoring the significance of networking and maintaining connections. He reflects on his time working with popular franchises like NHL and UFC, and how these experiences fueled his passion for gaming.
• Founding of Untitled Ad Lab: Mike discusses the inception of Untitled Ad Lab, aimed at providing scalable, cost-effective community and marketing services for game studios. He delves into the challenges of demonstrating the value of community work and maintaining a sustained presence.
• Services and Strategies: Untitled Ad Lab's array of services includes community management, graphic design, video production, and social media management. Mike highlights the importance of understanding the target audience, engaging them with tailored content, and fostering a symbiotic relationship between the game and its community.
• Goals and Aspirations: With a clear vision for the future, Mike expresses his enthusiasm for helping studios expand their communities and connect with players. He outlines ambitious goals for Untitled Ad Lab, including global expansion and building communities that captivate a billion gamers.

Join us for this insightful conversation, where Mike Gallagher shares his expert insights into community engagement, marketing, and user acquisition, illuminating the ever-evolving landscape of the gaming industry.