In this episode, we talk with Joseph Zeaiter, professor at the American University of Beirut (Baha and Walid Bassatne Department of Chemical Engineering and Advanced Energy), whose team is working to reframe tire waste as a resource. His latest research explores a practical, scalable idea: using an inexpensive mineral-based catalyst—a nickel- and cerium-doped zeolite—to dramatically increase the amount of hydrogen and syngas you can recover during the recycling/treatment process.