Wanting to get the very best from your data and "extracting value" from it seems to be a constant conversation with technology and business leaders in pretty much any organisation, but what does getting value from it mean and how do we go about it?

A couple of weeks ago I read a very interesting article from this weeks guest where he introduced the concept of Data Amplification Ratio, the basic premise of this article was that one of the key ways to get more from your data is to ensure that the datasets you have can be presented to multiple different systems and services all of which can add their own particular value and extract their own unique information from the data presented to them.

I thought this article presented a really good insight in to the practicalities of getting the most from our data and wanted to get the author to share that insight for the Tech Interviews listeners.

That's exactly what we do as I'm joined this week by Matt Watts, Director Technology and Strategy at data management company NetApp.

On the show we explore Matt's article in more detail, we look at what we mean by data amplification, why it can be useful and how you go about "amping" your data.

We also discuss the importance of data mobility as well as what the future holds for "data amplification"

We even throw in some controversy by picking apart a tech industry favourite "data is the new oil" and discussing why maybe that's not as true as you think!

Fascinating insight, enjoy the show.

For full show notes visit :- https://wp.me/p4IvtA-1xB

Thanks for listening.