The Game Changer

Turning Your Dream into a Real Business with Jessie Barnes


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Jessie Barnes has been involved in the body confidence movement and built her personal following online around body-positive content until she decided to turn it into a business in order to make more of an impact in the space. However, she was stuck – no website, no knowledge on how to run a business, no credentials.

For the fourth episode in The Power of a Plan series, Jessie shares her journey in building her business. This summer series showcases my current and former clients and their experience operating from a real plan and how it has impacted their businesses and their lives. 

Jessie walks us through what she went through building her body image coaching business that she started in February 2020, just right before the pandemic. She talks about:

  • How she overcame an “all or nothing” mentality and decided to finally start the business with the resources and time she already had;
  • A simple framework that she uses to articulate the value of body image coaching;
  • The pros and cons of starting your business with a preexisting audience; and,
  • The key to staying on track and focused with limited time to dedicate to your business.

Links

Discover Jessie’s body-positive content on Instagram or visit her (new) website to learn more about her work.

Follow Katie on Instagram or visit the website to learn more about her work.

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The Game ChangerBy Katie Wussow