In this episode, Jay speaks with none other than fabric CEO, Mike Micucci, to explore the future of commerce and the transformative role of AI in order orchestration. They dive into the impactful repositioning of fabric, the significance of the Order Cloud platform, and the innovative application of AI to enhance customer experiences and operational excellence. 

Mike:

“I always like to say as a consumer, I think all of us can relate to this is, commerce does not stop after checkout…And orchestrating that journey is more and more important. And again, this is orchestration I view as managing that flow, effectively, both operationally so that you can deliver on the costs that you need to do as well as deliver the customer experience no matter where they show up. So, this is not yesterday's order management system…Yesterday was about OMS. It was about control, financial control. Today is about servicing all these channels and doing it with the most impact to your customers, but also giving back to the bottom line of your company.”

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