Aimee Sheridan, founder of A Sheridan Company and Chris Davenport discuss how to bring the story back into your plan when acronyms have taken over.

Most of us have created and been part of creating a plan full of acronyms and checklists that take hours to create and then sit on the shelf. Chris and Aimee discuss how organizations can turn their org-based plan into a donor-centric plan and why having the donor in mind will help organizations internalize their plan and more importantly use it.