Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts.

• How Katie niched in marketing for the circus community [00:26]
• Explainer videos and where the need for them exists (or doesn't) [1:11]
• An overview of the circus world [3:00]
• What part of the circus community Shared Culture Concepts does marketing for [4:34]
• Building sustainable service packages [5:20]
• Charging for your work vs. doing things for free or cheap [7:21]
• Business mistakes Katie has made by doing things for free [8:09]
• How Katie named Shared Culture Concepts [11:07]
• Katie's path to becoming a marketer [12:42]
• How Katie became an aerialist [17:19]
• Merging a personal passion with your marketing agency [18:24]
• Katie's experience with the pandemic [20:07]
• Building and keeping a team [21:03]
• Finding your niche but remaining open [24:28]
• Marketing a marketing agency [26:13]

Episode Transcript and Mentions:  

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs. Visit https://clydegolden.com