Alyssa Kuchta is a Jewelry Entrepreneur and Author of the upcoming book, “Follow your Bliss”, with Quarto Publishing. She is the founder of f.y.b jewelry, a Brooklyn-based company with a mission to inspire and empower women and girls to “follow their bliss” through inspirational jewelry and a positive female community. 

Alyssa started f.y.b in 2011 when she was a senior in college. Under her leadership, f.y.b has grown to encompass a network of nationwide retail partners, hundreds of brand ambassadors, and a thriving mentorship program. Her work has been featured in international publications including: Elle, Glamour, Nylon, Huffington Post, and more. Her first book, “Follow Your Bliss” , which comes out October 2021, features a curation of timeless wisdom and intimate stories of grit, adversity, and triumph from 60 trailblazing women spanning U.S. Olympians, CEOs, Grammy Award-Winning Musicians, Actresses, Musicians, Artists and more.

Alyssa discusses the doubt she faced with a business idea that was all about creativity, how her “mid-college crisis” flipped a switch for her, the importance of networking in college, plus how going wholesale changed her jewelry business. She also goes into the importance of getting to know your customers away from a screen and just how much that can help your business scale.

Check out this episode to hear more about:

• How some people may not see your vision at first and the importance of staying true to yourself
• The importance of treating your passion as if it’s a business
• Creating a community of small businesses

Listen to the full episode here.