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Turning Your Passive Data Lake into an Active Revenue Stream
In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Max Gabriel, the Co-Founder and CEO of Markus AI. Drawing on his extensive experience as the former Chief Transformation Officer at Informa and leading tech transformations at Pfizer, Max discusses the monumental shift from the bloated "Tool Economy" of SaaS apps to the highly anticipated "Agent Economy". He shares the secrets behind building Informa's massive IIRIS data engine—which captured over 1.8 billion audience interactions—and how he empowers ordinary teams to achieve extraordinary things.
Why Listen
- Discover the "Agent Economy": Learn why the era of overpaying for 15,000 fragmented SaaS tools is coming to an end, and how AI agents will soon orchestrate complex, multi-step workflows.
- Master Data Transformation: Uncover practical strategies for organizing siloed data, deploying data lakes, and balancing compliance with commercial revenue generation in complex enterprise environments.
- Leadership Insights: Find out how to inspire cross-functional teams and secure the top-down leadership buy-in required to execute massive tech projects successfully.
- The Future of Events: See how AI event crews are replacing clunky event apps to deliver intentional connections, contextual matchmaking, and actionable ROI for sponsors and attendees.
CONNECT WITH MAX GABRIEL: https://www.linkedin.com/in/maxgabriel/
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.
View all episodes
By Heather Holst-Knudsen, CEO, H2K LabsIn this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Max Gabriel, the Co-Founder and CEO of Markus AI. Drawing on his extensive experience as the former Chief Transformation Officer at Informa and leading tech transformations at Pfizer, Max discusses the monumental shift from the bloated "Tool Economy" of SaaS apps to the highly anticipated "Agent Economy". He shares the secrets behind building Informa's massive IIRIS data engine—which captured over 1.8 billion audience interactions—and how he empowers ordinary teams to achieve extraordinary things.
Why Listen
- Discover the "Agent Economy": Learn why the era of overpaying for 15,000 fragmented SaaS tools is coming to an end, and how AI agents will soon orchestrate complex, multi-step workflows.
- Master Data Transformation: Uncover practical strategies for organizing siloed data, deploying data lakes, and balancing compliance with commercial revenue generation in complex enterprise environments.
- Leadership Insights: Find out how to inspire cross-functional teams and secure the top-down leadership buy-in required to execute massive tech projects successfully.
- The Future of Events: See how AI event crews are replacing clunky event apps to deliver intentional connections, contextual matchmaking, and actionable ROI for sponsors and attendees.
CONNECT WITH MAX GABRIEL: https://www.linkedin.com/in/maxgabriel/
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.