Most businesses have a website. Fewer have one that's actually bringing in clients. In this episode, Vanessa sits down with Web Project Manager Alli Scammell and Marketing Content Specialist Tasha Watson to talk about what it really takes to turn your website into a marketing tool. They cover what's usually missing, how to write for both people and search engines, when to rebuild vs. refresh, and why AI is a tool, not a shortcut. If you've ever looked at your own website and thought "something's off but I don't know what," this one's for you.