As we discovered last month, marketers are building mobile marketing platforms out of smartphones to tap into how much time we spend looking at them. That is why mobile devices also make a great mobile customer service platform, providing opportunities to answer questions right where customers are looking — without making them jump around.

Tushar Makhija, Vice President of Business Development for customer support/engagement platform provider Helpshift shares with us how offering customer support assistance right from within your mobile app can craft the kind of experiences that create loyal customers.