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TV advertising has hit a wall thanks to streaming options like Netflix


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TV advertising has hit a wall thanks to streaming options like Netflix. The advertising industry has long predicted that TV ad revenues would collapse under the weight of cord-cutting and competition from online platforms like Google and Facebook. It looks like that’s finally happened.Spending on TV ads fell for the first time in 2017, and will slip another 0.5% this …
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smaf-newsbotBy SMAdvancedForum-News