What would happen if affiliate marketing met the world of television? Well, Vicki Danielson from TV Scientific has the answer! This episode is packed with insights around the fascinating intersection of these two realms, offering a unique perspective on how brands can leverage TV performance for their marketing strategies. With Vicki's expertise, we unravel the workings of their connected TV platform, from tracking viewers without a click, to the importance of integrating a pixel, post-back, or master tag. 

No brand is too big or too small to benefit from TV Scientific's versatile platform! We explore how it caters to different brands on models like CPM, CPA, and even through affiliate networks. Plus, we shed light on its compatibility with various streaming platforms and networks - a feature designed to make tracking and conversion data accessible, simple, and efficient. We also delve into the value of a strong call to action, creative options like QR codes, TV codes, and sale discounts, and the undeniable importance of being able to quickly test and tweak your ads. 

Lastly, we take a peek at what the future holds for affiliate marketing, and how TV Scientific's platform is prepared to ride these waves, particularly through geotargeting and day parting. Vicki enlightens us on how data segments can streamline targeting and how the platform measures performance to help brands understand their marketing mix. As a bonus, Vicki shares her personal journey of globetrotting with her husband and their mission to give back to the travelling communities. Get ready to discover how your brand can smash their Q4 goals and beyond!

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