TWA 22: Broker Load Negotiations: Winning the Bid

Are you confident in your negotiation tactics with brokers? Do you understand the market well enough to sell your services? What is the difference between haggling and negotiation? Too often drivers and carriers enter the negotiation with a broker lacking the information and understanding to answer these questions. Price can quickly dominate the conversation and emotions take over. We will talk about how you can overcome these weaknesses and negotiate a better rate while building strong business relationships. The goal of this show will be to help new carriers feel comfortable in their first interactions with brokers and help experienced carriers refine their skills!