TWA 23: The Direct Route: Working Directly with Shippers

Let's secure direct customers! Some of the biggest complaints in the trucking industry are about brokers. Many carriers make brokers a primary source of their freight, but swings in the spot market can have a detrimental effect on profits, can make dispatching a truck stressful, and adds an unnecessary layer of confusion between carriers and shippers. How can you avoid the headaches of brokers while securing good, steady paying freight? Market and sell yourself to direct customers! We'll share tips and practices to get your foot in the door and build relationships that will ensure a more profitable business.