Twas the night before a software Project launch, when all through the IT department,

The whole production team was working in quite the frenzy.

A new marketing web site was designed, and built with care,

In hopes to drive many new customers there.

The meta data was nestled, all snug in the right spot.

While visions of qualified traffic danced in marketings thought.

And the Dev team had on their thinking caps,

Of just how to bring in qualified traffic, and not just random bots

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