Join Lisa Uhrik as she explores three scientific truths that can help you connect better and boost sales—through the menus and signs at your bookshop’s cash wrap. Discover when customers really read your signage, and how the Golden Triangle and Serial Rule can help you highlight what matters most and sell up to 20% more. 
🎧 Click the link to listen and get inspired!

Join Lisa Uhrik as she explores three scientific truths that can help you connect better and boost sales—through the menus and signs at your bookshop’s cash wrap. Discover when customers really read your signage, and how the Golden Triangle and Serial Rule can help you highlight what matters most and sell up to 20% more. 🎧 Click the link to listen and get inspired!

Join Lisa Uhrik as she explores three scientific truths that can help you connect better and boost sales—through the menus and signs at your bookshop’s cash wrap. Discover when customers really read your signage, and how the Golden Triangle and Serial Rule can help you highlight what matters most and sell up to 20% more. 
🎧 Click the link to listen and get inspired!
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Tweak #109: The Science Behind Great Signs

Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America.
Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered.
What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind.
From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.

Business

Two Minute Tweaks is a podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty retail shops across America. Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of Plenty Downtown Bookshop, each two-minute episode offers inspiration you can apply right away to make your space more engaging, efficient, and people-centered. What began as a podcast for booksellers now inspires anyone shaping a space that connects people, whether it’s a bookstore, library, or retail shop of any kind. From merchandising and messaging to staffing and store flow, these bite-size insights help you create powerful people places that connect, perform, and grow.

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Tweak #109: The Science Behind Great Signs

Tweak #109: The Science Behind Great Signs