This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

TWiLBM #123: The beer show


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On the show: The Singapore government to roll out location-based services. Google's Niantic Labs (makers of the popular location-based game Ingress) gets into book publishing. Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Apple acquires WiFiSlam + Tibco acquires Maporama. Jay Shells takes us on a location-based rap lyric street art project. Plus special guest Andrea Sanchez, co-founder of Beergram and our resource of the week.

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingBy Rob Woodbridge

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