This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

TWiLBM #130: Mapping hate and printing hope


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On the show today: Yahoo! continues to buy employees; Big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; Lenticular printing teaches a lesson to abused children; The re-emergence of RFID for grocery checkout; A Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile.

 

 

Featured Guest
Gary Schwartz, co-founder & CEO of Impact Mobile. (25:25)

Top news of the week

1. Yahoo acquires Loki Studios (9:49)
2. “Geography of Hate” map (14:07)
3. Fourwinds apps – turning Apple devices into signage (18:40)
4. Alibaba invests in AutoNavi (37:25)
5. ANAR Foundation (Aid to Children and Adolescents at Risk). Working with their agency, they used lenticular printing (40:18)
6. Nestlé Nespresso boutique in Munich, Germany – testing RFID self checkout (47:30)

Resource of the Week
Future of Google Glass (52:02)

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingBy Rob Woodbridge

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