This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

TWiLBM #132: Radio, mail and fishing - kicking it old school


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On the show today: TuneIn raises $25 million to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada's location and mobile advertising landscape and special guest Piyush Shah of InMobi on the China opportunity.

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingBy Rob Woodbridge

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