On the show today: Chuck Martin stops by to talk about his new book Mobile Influence; eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; Local mobile is exploding according to Business Insider.

 

Featured Guest

Chuck Martin, author of Mobile Influence: The New Power of the Consumer, about the importance of physical location (29:30)

 

Fascination of the week: Mobile Influence: The New Power of the Consumer (6:00)

 

Top news of the week

 

1. eBay’s Shoppable windows + Shopify‘s Popify temporary stores (9:15)

2. LBMA + Lancome augmented reality project (18:50)

3. FiveStars partners with Rogers Communications to create Vicinity (24:25)

4. Wikipedia launches “nearby” feature (36:55)

5. Scrabble for free wifi in Paris (40:25)

6. Pak’ n Save – Shoppers become DJs New Zealand (44:40)

 

Resource of the Week

Business Intelligence Report on the explosion of local mobile marketing (51:35)