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TWiLBM #137: Pinterest gets physical with Nordstrom
On the show today: Nordstrom brings Pinterest into their stores. eMart’s flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista
Featured Guest
Linden Skeens, founder of Thumbvista (28:50)
App Observation: A bitch about GPS apps – the good, bad and ugly (3:40)
Top news of the week
1. Nordstrom uses the Pinterest brand to highlight popular products in store (9:25)
2. eMart Flying Store in South Korea (15:08)
3. Launch of What3Words (20:05)
4. Shopperception‘s vision for in-store shopper behaviour (Argentina) (36:43)
5. Vodafone to be first, 2nd screen customer for WyWy (Germany) (44:10)
6. Foursquare working with Deezer for concert checkin benefits (52:22)
Resource of the Week
A location-based marketing primer (59:25)
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On the show today: Nordstrom brings Pinterest into their stores. eMart’s flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista
Featured Guest
Linden Skeens, founder of Thumbvista (28:50)
App Observation: A bitch about GPS apps – the good, bad and ugly (3:40)
Top news of the week
1. Nordstrom uses the Pinterest brand to highlight popular products in store (9:25)
2. eMart Flying Store in South Korea (15:08)
3. Launch of What3Words (20:05)
4. Shopperception‘s vision for in-store shopper behaviour (Argentina) (36:43)
5. Vodafone to be first, 2nd screen customer for WyWy (Germany) (44:10)
6. Foursquare working with Deezer for concert checkin benefits (52:22)
Resource of the Week
A location-based marketing primer (59:25)