This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

TWiLBM #140: Looking back or thinking ahead


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On the show today: YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out of home reach by acquiring EK3 Technologies; Timehop raises $3million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; AudioVox partners with AT&T for on-board auto diagnostics. Plus a Mobile Minute with Chuck Martin, our resource of the week on Showrooming and special guest Tyler Bell of Factual.

 

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Featured Guest: Tyler Bell of Factual (26:00)

A Mobile Minute with Chuck Martin: The retail quest for the mobile cookie? (10:08)

Mobile fascination of the weekEverlapse (6:30)

Top news of the week

1. YFind acquired by Ruckus Wireless (12:40)
2. Weston Expressions launches Linkett (16:00)
3. Cineplex to acquire EK3 Technologies (21:25)
4. Timehop raises $3M (38:40)
5. Imersia + 20thCenturyFox + Westfield Malls (46:53)
6. Garmin’s take on the dashboard HUD (51:55)
7. AudioVox and AT&T automobile on-board diagnostics (57:08)

Resource of the weekShowrooming numbers (62:00)

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingBy Rob Woodbridge

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