Welcome to episode #161. On the show: KLM launches LocalEyes; Borderlands 2 adds in-game QR codes; Capital One partners with Push Point Mobile; Highlight launches 2.0; Mother's Sense does good marketing; Apple files patent for restaurant ordering and reservations; C1 Cafe delivers food through pneumatic tubes. Our resource of the week looks at Twitter's impact on Radio. The Mobile Minute with Chuck Martin focuses on Applebee's move to at-table tablets. The app of the week is Google Location History Browser and the special guest is Lou Mintzer, VP Product Development at HomeSnap.

 

For full show notes, visit here: http://untether.tv/2013/this-week-in-location-based-marketing-161-let-there-be-power/