Welcome to episode #163. On the show: Canadian University sends vodka-powered text messages; Strongbow embeds RFID chips in bottle caps; Cafe owners getting sued for background music in Australia; Moto X gives print a dose of interactivity; The Merit Shop makes you sing and dance for product; Tata taps your smartphone for usage based insurance. Our Mobile Minute with Chuck Martin looks ahead to CES; our app of the week is Openbay; Our resource of the week deciphers why customer service is more important than advertising; Our special guest is David Rush, founder of Earshot.

 

Full show notes are available here: http://untether.tv/2014/this-week-in-location-based-marketing-163-vodka-powered-smoke-signals/